Beautiful Clarity has supplied its sensor technology to Karlstad University for a project aimed at researching shopper interactions with products in store.
As part of its research into the digital transformation of retail, Karlstad University is conducting research into the role of physical interaction and digital tools during the path to purchase.
Beautiful Clarity has developed proprietary IoT technology to measure consumer behaviour in-store and specifically how consumers touch products. By collecting data on conversion from attention to purchase in-store, including visual attention and physical interaction, the technology allows for the same iterative testing and improving as on-line retail offers through multiple data points.
We continue our own research into this field while conducting research for brands and retail clients who want to visualize the complete path to purchase in both physical and digital stores.