The team

Nick Harmsen

Behavioural insights expert
070-922 80 09
nick@b-clarity.com

Nick has spent the last 25 years in marketing. Nick specializes in research and analytics of consumer behavior and has executed research studies all over the world for consumer brands and retail clients. Nick frequently lectures on the subjects of behavior, visual cognition, communication and consumer choice. 

“At Beautiful Clarity I hope to feed the fire of innovation and development of research methods, and to help our clients in solving complex problems by better understanding human behavior.”

Christopher Toll

Strategist and creative director
070-600 37 01
christopher@b-clarity.com

Christopher has worked with communication for over twenty years on both the client and agency side. He has been a strategy lecturer at Stockholm University and was nominated in the Resumé awards “Marketing Director of the year” in 2016. Besides the role as creative director Christopher also acts as copy writer.

”I add both strategic expertise as well as creativity to Beautiful Clarity, to help our clients all the way from behavioral insights to complete communication solutions.”

Theresia Eriksson

Project coordinator and social media strategist
076-169 50 83
theresia@b-clarity.com

Theresia has previously worked with technical writing, statistical analysis and social media strategy. As a student she has chaired several non-profit organizations such as the European Youth Parliament Sweden.

“My passion is in optimizing cooperation and organization so our clients have the best possible experience of working with Beautiful Clarity”

Jonas Hörnblad

Web developer
 
jonas@b-clarity.com

Jonas has been making websites since Internet was a teenager. Today his main focus is coding custom WordPress themes that are easy for clients to maintain. He’s also editing a couple of weekly podcasts, makes music and tries to stay young by DJing every now and then.

“My role in the team is to take all those beautiful ideas and make sure they really work in a digital context”

Andreas Beronius

Designer
070-555 85 88
andreas@b-clarity.com

Andreas is a senior designer working for over 25 years with mainly identity design and interactive design. His design experience range from fast moving consumer goods to B2B consultancy firms.

”I believe design is one of the most crucial factors in gaining a competitive edge and building brand value. Design is not a matter of taste, it is a strategic tool that should be used as such. That’s my focus in the Beautiful Clarity team”

Gerhard Malmberg

Motion graphic VFX artist
070-768 09 35
gerhard@b-clarity.com

Gerhard has worked in the field for over thirty years mainly in partnership with advertising agencies, production companies and tv-channels. The main focus today is 3D visualisation, 3D- and 2D-animation and retouch in motion.

“I´m honoured to be a member of this creative and innovative team and make clever ideas come to life in motion.”

Tomas Nilsson

Technical manager neuromarketing
tomas@b-clarity.com

Tomas has spent twenty-five years in IT working with various technologies and solutions in the retail and FMCG industry with retailers such as Walmart and Japanese Ito Yokado. During the last fifteen years he has specialized in eye tracking working globally with academic, scientific and commercial clients.

“At Beautiful Clarity I aim to streamline the use of neuromarketing technology to further develop our methods for measuring behaviour and perception.”

Oscar Harmsen

IoT and sensoring engineer
oscar@b-clarity.com

Oscar is currently combining his work at Beautiful Clarity with completing a masters degree at Chalmers University of Technology. Earlier Oscar has worked for the global engineering consultancy firm Delphi, and its subsidiary Aptiv, who are on the leading edge of future mobility such as autonomous cars.  

“I am passionate about the opportunities that modern technology offers. To Beautiful Clarity I contribute by bringing the latest knowhow in technological and product development.”

Dr. Poja Shams

Scientific Advisor
 

Poja is Associate Professor at Karlstad University, Service Research Center CTF. He is an awarded researcher in consumer behaviour and visual cognition. He has been published in distinguished journals such as Journal of Business & Retail Management Research, Journal of Business Research and Psychology & Marketing. Poja works with Beautiful Clarity as an advisor and contributes to our development of methods and technology when studying consumer behaviour, cognition, communication and choice.   Dr. Poja Shams bio at Karlstad University https://www.kau.se/forskare/poja-shams