Nordens största naturstensleverantör Zurface fick genom vårt strategiarbete en tydlig positionering: utmanaren. Hur tar man ut det i rörligt media? Vi valde split screen, ett klassiskt sjuttiotalsmanér men i en 2024-variant. Kryddat med vulkaner, explosioner och filmning på en klippkant. Resultatet nådde långt över kundförväntan och responsen är överväldigande.
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