Dicot Pharma utvecklar nästa generation potensläkemedel och utmanar därmed en bransch där inga nya innovationer kommit sedan Viagra lanserades för över tjugofem år sedan. Som noterat utvecklingsbolag sker finansieringen i huvudsak av emissioner där den senaste genomfördes i augusti och gav ett magiskt positivt resultat: överteckning till 124% vilket gav 135 miljoner kronor till det fortsatta utvecklingsarbetet.
Beautiful Clarity har varit Dicots kommunikationspartner i fyra år. Under det här projektet, precis som i tidigare kapitaliseringar, höll vi ihop och producerade all kommunikation: inte mindre än 43 enheter på en dryg månad. Annonser, natives, sociala mediaposter, pressmeddelanden, prospekt och teaser, artiklar och banners, allt i en genomtänkt mediamix.
Gjorde det skillnad? Vi tror det. Dicots hemsida har tredubblat antal besökare jämfört med senaste kapitaliseringen. En mycket stor andel hamnade dessutom där vi avsåg – på emissionssidan. Och andel clicks har ökat i snar sagt varje digital kanal.
Det firas både här och där.
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