Mäktiga fasader som sträcker sig mot solen, golv för tiotusentals steg, köksbänkar med ambition att bli kundens nav, badrum ingen vill lämna. Ungefär så vill vi beskriva det genomtänkta urval Zurface lyfter upp som exempel på arkitektoniska drömmar man förverkligar.
Zurface är Nordens största aktör inom natursten med egen brytning på Bornholm och leveranser som strömmar in från partners i Europa. När vi diskuterade strategi kunde vi konstatera att det fanns en målgrupp som sällan adresseras direkt: arkitekter, och allas hjärnor började arbeta intensivt.
Navet för kampanjen gentemot arkitekter är en ny hemsida och aktiviteterna består bland annat av ett offensivt arbete på de sociala medier där arkitekter hänger, som Pinterest och Instagram.
Se resultatet här: https://zurface.se/zurface-arkitektpartnern/
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