100 000 human interactions can´t be wrong: touch increases sales.

In 2019 Beautiful Clarity set out to investigate the role of human touch of products in stores and how it is linked to the purchase decision.

The difference between what shoppers say and what they actually do

Beautiful Clarity was commissioned to perform an in-depth, qualitative study of consumers shopping for home appliances.

Turning high tech engineers into friction fighters

How to find a new spot on the market and bring out the fighting spirit in man. Read about Flowscape and the quest to free all employees.

When investors met their emotions

Listed MedTech company Realheart raised funding during autumn of 2018. Beautiful Clarity elevated the brand through strategy, appealing graphics and emotions.