All posts by theresia

We are nominated in Svenska publishingpriset!

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Because we know that all humans have emotions, no matter if you are a CEO, a bus driver or a stock market investor, we decided to produce a documentary film that tells the story of a heart failure patient, Gustav. With the aim to emphasize how Realheart´s artificial heart can solve this global problem.

And a short version with the more direct mission to incurage people to invest in this listed company. It´s calling to “Have a HEART” is connected to Realheart´s short name HEART on the stock market.

The shorter version has now entered the competition leaving us proud and happy. Emotions we share with our talented filmer Amrit Forss.

In the beginning of November, we´ll know.

Watch the movie about Gustav here:

The Earth through the smartest glass on the planet

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ChromoGenics developes and produces high performance glass for facades. After guiding the company through our positioning process we produced a brand film to manifest the new position as The Swedish pioneer in performance glass.

The Earth and the sun came to play major roles in the cast. As did the four seasons of Sweden.

The film has to date been seen by 15 000 viewers on LinkedIn only.

Watch the film here:

B:clarity operating in spain

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Our mission to map consumer behaviour has brought us to Spain.

One of the main challenges for consumer durable brands, as well as retail, is navigating the ever more complex multichannel landscape. People still buy the same things, still make the same decisions, but they do so with more information at hand and more channels to choose from.

That does not mean that the choice is easier for the consumer. They have to navigate between online stores and physical stores while the abundance of information only creates more anxiety. As part of our work we help our clients to observe how potential buyers navigate online and real stores and measure critical behavioural steps that influence the shopper journey and purchase decision.

We are currently performing a large quantitative study of consumer behaviour in consumer electronics stores in Spain. From Benidorm to Barcelona. The objective of the study is classified but we will report on any general findings and insights later. In the mean time we are learning how brand preference and online retail maturity differ throughout Europe. Viva Espania!