B:Log

Making the stock market take sex seriously

2020-10-14

B-Clarity has just signed a deal with potency drug developer Dicot to help them with their brand strategies towards the stock market. Now, the big question is how to create messaging that takes sexual disorders seriously and at the same time make communication that can turn into a buzz.

Renovation conflicts – enough is enough

2020-09-20

Our client Ireno and it´s set of digital products help craftsmen and homeowners to get along when it´s time to re-do the kitchen, finally build that patio, or rewire all the electricity in a 19th century house. Besides building a strategy, a graphical profile and the company home page, B-Clarity wanted to illustrate t

In loving support of Giving People

2020-06-10

Thousands of families in Sweden suffer from poverty, despite what we might think about such a rich country. The pandemic has turned the conditions for these unfortunate families into a state of catastrophe. Nobody can do everything, but we can all do something. Therefore B-Clarity decided to support the organisation Giving People who makes sure that the worst off families get food on the table. We do it primarily for the biggest victims of all; the children.

Results from our second Corona study in the economy site Realtid

2020-05-15

Today you can find our research published on the front page of Realtid.se, research that is also commented on by key players in the financial market, giving an in dept analysis of our findings. The study maps the consequences of the corona pandemic and the questions mainly regard opinions on government support, company resilience and the stock market.   Among other things we found that a majority in all industry...

Beautiful Clarity has supplied sensor technology to Karlstad University

2020-05-14

Beautiful Clarity has supplied its sensor technology to Karlstad University for a project aimed at researching shopper interactions with products in store. As part of its research into the digital transformation of retail, Karlstad University is conducting research into the role of physical interaction and digital tools during the path to purchase. Beautiful Clarity has...

The sheep lives

2020-04-25

This winter our client Realheart, who develops the first four chamber artificial heart in the world, did a series of tests on sheep. B-Clarity and our camera man Johan Blomborg followed the team during the last crucial test resulting in a film called “Realheart behind the scenes”.

Beautiful Clarity performs Corona study in collaboration with major financial media company

2020-04-22

During Easter, the analytics team at Beautiful Clarity conducted a survey in collaboration with Realtid.se, one of Sweden’s most respected financial online news sites, on how their readers relate to the corona crisis. In 2019, Realtid.se was voted the second-best economy site in Sweden.  The survey is based on 665 individuals. Almost 80 percent of the responses are from CEOs, co-owners, board members and senior officials. Although respondents are spread over different industries such as Real estate,...

The magic of happiness over time

2020-04-06

These are difficult times. The world has come to a standstill and we are suddenly facing an invisible threat that is taking lives all around us. What makes this crisis even harder is that the threat comes from fellow humans. When we normally seek comfort with each other we now have to distance from friends...

Our view on covid-19

2020-04-01

There is no question that the corona pandemic leaves many people feeling hopeless, fearful, and uncertain about the future. This situation is unprecedented in modern history, an experiment as some calls it. How do we as people react when there is so much uncertainty? Our thoughts go out to the countries most affected, our EU...

Context of choice

2020-02-20

As consumers or shoppers, we are often confronted with a lot of choices.  This is when we use cognitive strategies to enable us to quickly, and with least possible effort, to make a choice. The choice is often not the perfect choice, but rather the most acceptable choice. As Rory Sutherland has said: “most people don’t optimize, they satisfice”  And we arrive at this choice mostly...