Context of choice


As consumers or shoppers, we are often confronted with a lot of choices.  This is when we use cognitive strategies to enable us to quickly, and with least possible effort, to make a choice. The choice is often not the perfect choice, but rather the most acceptable choice. As Rory Sutherland has said: “most people don’t optimize, they satisfice”  And we arrive at this choice mostly...

What is the role of touching in-store?


For one of our multinational clients we have executed a large consumer research project measuring how, how often, and when shoppers touch products in-store. We installed our proprietary sensors solution in 20 consumer electronics stores in Spain and measured several key behavioural aspects over a three month period. We measured footfall at the products as well as interaction with...

Beautiful Clarity and friends turned into Christmas prophets


During our annual Christmas afterwork – this year together with our client Samsung – Beautiful Clarity turned the evening into a prophecy event. Partners, clients and colleagues participated in a survey about Christmas 2039 answering questions like how Christmas gifts will be purchased, the possible travel options to visit relatives and the duration of the...

B:Clarity hosts Christmas afterwork together with Samsung


Our world is changing in an ever-growing pace, what we view as self-evident today may be a memory of the past tomorrow. Or maybe many things will stay exactly the same? Both B:Clarity and Samsung are future optimists, hoping to create an exciting and innovative future. Together we invited a hundred “prophets”, chosen to give...

The emotional touch


We do buy more things on-line nowadays. But despite the growth of digital shops we still buy most of our things in stores. And even when we purchase on-line, we like to visit stores to touch and feel products before we buy them either in the store or on-line. Fact is that in most consumer...


We are nominated in Svenska publishingpriset!


Our film for Realheart that tells the story of a heart failure patient has made it to the finals in the competition Svenska Publishingpriset.


The Earth through the smartest glass on the planet


Our brand film for ChromoGenics takes a universal standpoint.


Animated Andy starring in new film


Launchday! See the new product film for our client Realheart featuring the company mascot Animated Andy.

B:clarity operating in spain


Our mission to map consumer behaviour has brought us to Spain. One of the main challenges for consumer durable brands, as well as retail, is navigating the ever more complex multichannel landscape. People still buy the same things, still make the same decisions, but they do so with more information at hand and more channels...


Nick on stage at neuromarketing conference in Milan


Our behavioural insights expert Nick and Jessica Adel from our client Electrolux talks today at CERTAMENTE Neuromarketing conference, bringing insights from shopping behaviour and the role of emotional and sensory experience in relation to POS marketing. A lot of fancy words meaning: if you touch a product you are likely to buy it.