The function of brand awareness is central in marketing science, but it is just as important when communicating with investors on the stock market. To be considered, you need to be known. This is true in product markets as well as financial markets.
Årsredovisningen betraktas ofta som en torr nödvändighet och sällan som varumärkeslyftande kommunikation. Vi delar inte den uppfattningen.
After launching the new Dicot home page together with our partner BeQuoted and exposing the brand towards the stock market through a series of activities, we performed an awareness survey. The results exceeded our biggest expectations: Dicot has increased it´s awareness with 234% since the last survey we did two months earlier. This is the finest acknowledgement that our work has true effect that we can get. Are you interested in getting to know to what extent your brand is breaking through the noice? Contact us and we´ll set you up.